SCORE Select - Attend Low-Cost Workshops and Free Seminars for Useful, Practical Small Business Information on a Variety of Important Business Topics

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2014 Season
Our free or low cost workshops and seminars provide useful, practical small business information on a variety of topics important to your business. We have a great many workshops and the schedule is always being updated so come back to our website for details.
Topics include the following and many others:
Business planning
eCommerce and Social Media
Financing a new business
Are you ready to be an entrepreneur
Becoming an Independent Consultant
Selling Skills
Buy/Sell a business

Click to Download Summary Schedule

Simple Steps for Starting Your Business (New Cycle)
Danbury Innovation Center  158 Main Street, Danbury, CT 06810 - (please use the center's main entrance)
Workshop times -6:00 pm - 8:30pm

If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at:
Want to start a business but do not know where to start? This workshop series, conducted by a team of professionals from the SCORE Norwalk Chapter, will give you the boost to get you on your way!
Monday, September 8 - Self-Assessment/Business Plan
Monday, September 15 - Marketing Strategy & Research
Monday, September 22 - Marketing Execution
Monday, September 29 - Financial Reporting & Planning
Monday, October 6 - Funding Sources/Conversation with Entrepreneurs

Seating is limited. Registration is required.

Participants will receive a Certificate of Completion at the end of the program.
Social Media B2B for Small Business
Westport Library   20 Jesup Road, Westport, CT 06880
Tuesday, September 2, 2014    6:00 pm - 8:00 pm | check-in starts at 5:30 pm

The sixth in a series of eight presentations on internet marketing, this program will show small business owners how to make the best use of the Social Media platforms oriented towards B2B (Business-to-Business) - LinkedIn and Google Plus - as key parts of an overall internet marketing strategy.

You will learn how to craft and implement your message and utilize the technologies so that your presences on LinkedIn and Google+ can create genuine connections that convert strangers into leads, leads into customers and customers into evangelists for your brand, and how to integrate these efforts in ways that will enhance your business's website, search engine positioning and overall marketing effort.
The Affordable Care Act 2014 - 2015 - Making Sense of the ACA for Small and Medium Businesses
Norwalk City Hall 125 East Avenue, Norwalk 06851
Wednesday, September 3 from 9 am to11 am
Refreshments and Networking, 8:30 to 9 am
FREE workshop
A workshop sponsored by Fairfield County Chapter of SCORE and the Greater Norwalk Chamber of Commerce

This workshop will address some key questions of concern to small businesses:
• Who is covered under the law and how?
• What insurance plans can you expect?
• How will this affect health care delivery?
• What options do small and medium businesses have?
• What health care policies make the most sense and for whom?
• How can employers, employees, and doctors work together to effect real change?

Discussing these questions will be a panel of experts:
Strategies for Buying/Selling a Business
Darien Library 1441 Post Road, Darien CT 06820
Tuesday, September 9, 2014
6:00 pm to 9:00pm Check in at 5:30pm
This is a FREE workshop
This workshop covers how someone can prepare to buy and sell a business and what goes into valuing the business.
You will learn:
• The players in buying or selling a business: brokers, bankers, attorneys, etc.
• The process of putting a business up for sale
• How to value a business: what buyers and sellers should be looking for
• How to prepare your business for sale; what you should do and not do
Making the Break from Employee to Consulting
Wilton Library 137 Old Ridgefield Road, Wilton, CT 06897
Wednesday, September 10, 2014
6:00 p.m. to 8:00 p.m. Check In at 5:30 p.m.
FREE workshop
Learn the 8 P's of consulting success: Prepare, Phantasize, Plan, Productize, Promote, Perform, Persist, re-Phantasize.
This workshop will cover:
• Assessing if you are ready to be an independant consultant
• Describing your consulting practice
• Detailing key elements of a marketing plan
• Valuable Tips from Management consulting for those choosing to stay with corporate employment
Influencer Marketing: How Businesses Can Work With Bloggers and Generate
Weston Library 56 Norfield Road, Weston, CT 06883
Thursday, September 11, 2014   
6:00 p.m. to 8:00 p.m.    Check In at 5:30 p.m.
Marketing with bloggers is big business and is called "influencer marketing". It's a way for brands to identify, reach, and connect with bloggers and blogging sites that will promote their business and in effect - create earned media (free media marketing).
You will learn about:
• Working with Influencers: How working content creators can grow your business.
• How to properly approach editors, bloggers and content creators.
• Vital Visuals - Why using Instagram and YouTube are a must for exposure.
How Well Does Your Business Run: An Assessment Tool
Ferguson Library   96 Broad Street, Stamford, CT 06901
Monday, September 15, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
During this workshop, you will learn how to measure "how well your business runs" using SCORE assessment tools.
You will learn
• How the assessment tools work: Structure, scoring and results
• The assessment results for 40 businesses that have undergone this assessment
• How you can apply this tool to your business
• How SCORE can help you utilize this tool
• How you can improve your business using the tool
Effective, No Fumbles, Team Development
The New Canaan Library               151 Main St, New Canaan, CT 06840
Thursday, September 18, 2014                  
6:00pm to 8:00pm         Registration and Networking at 5:30 pm
Small Business Success Depends On Successful Teams!
You will learn in this workshop:
• How personal development affects team performance
• How to develop high performance teamwork
• How to handle challenges through team communication
• About creating mutual support, trust and collaboration
• How to work together to achieve team goals
INTELLECTUAL PROPERTY: WHAT YOU NEED TO KNOW about Patent, Trademark, Copyright and Trade Secret Law
Greenwich Library   101 West Putnam Avenue, Greenwich, CT 06830
Monday, September 29, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Intellectual Property is the foundation of many successful businesses, and it is important to develop a strategy early on. Proper protection of IP can increase valuation when searching for investors and can protect your position in the market. This workshop will provide an introduction to:
• Trademarks
• Copyrights
•   Patents
• Trade Secrets
The Norwalk Inn & Conference Center   99 East Avenue, Norwalk, CT 06851
All sessions will be 6:00 pm - 8:00 pm (with a break midway)

Sessions are a week apart on consecutive Tuesdays:

Tuesday, September 30:   "Kickoff" - Inspiration and valuable wisdom from kickoff speaker, Jim Cain
Tuesday, October 7: "Having a Plan" - Learn the elements of a realistic and effective business plan
Tuesday, October 14: "Getting the Money" - Realize various ways and means of acquiring financing
Tuesday, October 21: "Planning for a Profit" - Find out the basics of financials, taxes and insurance
Tuesday, October 28: "Employing Technology" - Discover how technology can strengthen your business
Tuesday, November 4: "Spreading the Word" - Learn about marketing, advertising and communications
Tuesday, November 11: "Keeping Customers" - Understanding the importance of sales, customer service and discover great resources and reference materials for business
Tuesday, November 18: Graduation Reception - Certifications are presented to program graduates
Making Your Marketing More Effective
Ferguson Library 96 Broad Street    Stamford, CT 06901
Monday, October 6, 2014   
6:00 p.m. to 8:00 p.m.       Check In at 5:30 p.m.
FREE Workshop
This workshop will unlock the keys to effective marketing.
You will learn how to:
• Find and attract profitable customers that are the best fit for your company.
• Segment your customers into like groups to better help you serve them.
• Determine how your customers make their buying decisions and how that affects your marketing.
• Develop effective branding and marketing messaging.
• Define your company's competitive advantages.
Internet Marketing for Small Business ¬– Making SEO Work
Westport Library 20 Jesup Road, Westport, CT 06820
Tuesday, October 7, 2014   
6:00 – 8:00 pm             Registration at 5:30 pm
FREE workshop
Search Engine and Local Search rankings are key aspects of an overall internet marketing strategy. This workshop covers the basics of Search Engine Optimization (SEO) and what steps small business owners can take to increase ranking in search engine results.

We will explore best practices in website design, use of keywords, content, blogs, mobile web, local search, online listings, and social media to raise search engine standings. This workshop will explain how to effectively measure and adjust a website's performance to produce higher search results and convert traffic into leads.   
You will learn:
• Basics of search engine optimization (SEO)
• Steps for raising a website's SEO ranking
• Local search and being found on mobile devices
• How to use analytics to maximize results
Growing a Service Company – A Discussion on Operating a Property Management & Real Estate Brokerage & Service Company
Norwalk City Hall             125 East Avenue         Norwalk, CT 06851
Wednesday, October 8, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
FREE workshop
This workshop will cover the Property Management and Brokerage business model and what it takes to operate successfully.
• The Property Management and Commercial Brokerage Business Model.
• Getting Started
• Customers and their needs
• How the Business has changed
• Business Challenges
• Lessons Learned
• The Future of the Business
Your Elevator Speech
Weston Library 56 Norfield Road, Weston, CT 06883
Thursday, October 9, 2014
6:00 p.m. to 8:00 p.m. Check In at 5:30 p.m.
FREE workshop
Our speaker, Stan Witkow will help you to develop a concise, compelling and
memorable introduction to enhance your business opportunities.
You will learn:
• The 5 elements of a successful introduction
• Be challenged to brand yourself quickly and memorably
• Be taught how to pick up on signals from the audience
• Understand the importance of establishing and maintaining connections

Fairfield County SCORE | 111 East Ave, Norwalk CT 06850
Phone: 203 831 0065 |