SCORE Select - Attend Low-Cost Workshops and Free Seminars for Useful, Practical Small Business Information on a Variety of Important Business Topics

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2014 Season
Our free or low cost workshops and seminars provide useful, practical small business information on a variety of topics important to your business. We have a great many workshops and the schedule is always being updated so come back to our website for details.
Topics include the following and many others:
Business planning
eCommerce and Social Media
Financing a new business
Are you ready to be an entrepreneur
Becoming an Independent Consultant
Selling Skills
Buy/Sell a business

Click to Download Summary Schedule

Simple Steps for Starting Your Business (New Cycle)
Norwalk Public Library      1 Belden Ave.      Norwalk, CT 06850
Workshop times -6:00 pm - 8:30pm

If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at:
Want to start a business but do not know where to start? This workshop series, conducted by a team of professionals from the SCORE Norwalk Chapter, will give you the boost to get you on your way!
Tuesday, January 13 - Self-Assessment/Business Plan
Tuesday, January 20 - Marketing Strategy & Research
Tuesday, January 27 - Marketing Execution
Tuesday, February 3- Financial Reporting & Planning
Tuesday, February 10 - Funding Sources/Conversation with Entrepreneurs

Seating is limited. Registration is required.

Participants will receive a Certificate of Completion at the end of the program.
The Norwalk Inn & Conference Center   99 East Avenue, Norwalk, CT 06851
All sessions will be 6:00 pm - 8:00 pm (with a break midway)

Sessions are a week apart on consecutive Tuesdays:

Tuesday, September 30:   "Kickoff" - Inspiration and valuable wisdom from kickoff speaker, Jim Cain
Tuesday, October 7: "Having a Plan" - Learn the elements of a realistic and effective business plan
Tuesday, October 14: "Getting the Money" - Realize various ways and means of acquiring financing
Tuesday, October 21: "Planning for a Profit" - Find out the basics of financials, taxes and insurance
Tuesday, October 28: "Employing Technology" - Discover how technology can strengthen your business
Tuesday, November 4: "Spreading the Word" - Learn about marketing, advertising and communications
Tuesday, November 11: "Keeping Customers" - Understanding the importance of sales, customer service and discover great resources and reference materials for business
Tuesday, November 18: Graduation Reception - Certifications are presented to program graduates
How to Sell Anything to Anyone and Feel Good About It!
Fairfield Library 1080 Old Post Road Fairfield, CT 06824
Thursday, November 20, 2014; 7:00 pm - 8:30 pm
For the better part of 30 years, nationally known author and lecturer Cliff Ennico has worked with some 15,000 to 20,000 entrepreneurs all over the United States. In that time, he's made the key observation that all successful entrepreneurs, be they a man or woman, have to be good salespeople.

The ability to market and sell your products and services is the absolute key to success when you are in your own business. If you do not know how to sell, if you do not feel comfortable selling - you will fail. It's that simple.

Cliff has a proven, time tested, three-step method by which you can sell just about anything to just about anyone and feel good about yourself afterward.

Cliff will teach you how . . .

Cliff Ennico ( is a syndicated columnist, best selling author of Small Business Survival Guide and The eBay Marketing Bible and former host of the PBS television series MoneyHunt.
Your People as a Strategic Asset
Ferguson Library 96 Broad Street    Stamford, CT 06901
Monday         November 24, 2014   
6:00 p.m. to 8:00 p.m.       Check In at 5:30 p.m.
FREE workshop
Understanding the strategic factors that make your people so important to your success. Learn:
• How to identify performance potential
• How to ensure a good match to job requirements
• Why consistent feedback on performance is critical
• Techniques to support your peoples continuous growth
• Succession planning as a total organization process
• Strategy formulation and your people's role.
Prepare for Business Disruption and Disaster Recovery Snowmageddon and Other Hazards
Westport Public Library         20 Jesup Rd, Westport CT 06880
Tuesday, December 2, 2014
12:00 noon – 2:00pm | check-in starts at 11:30 am
Bring your own Brown Bag lunch                  FREE workshop
Every business is at risk daily from systems down to major natural disruptions: the fire next door, the tree bringing down the power lines to another Sandy.   You will learn:
• How to assess your Risks as a Business
• How to identify your business critical functions
• How to evaluate and reduce your risk to suppliers
• How to handle your key data and communications
• The essentials of insurance for business disruption
• The Emergency services available – if needed

You will leave with a user-friendly 10 page work book - digitally accessible for interactive planning.
Understanding Your Business Cash Flow
Wilton Library 137 Old Ridgefield Road, Wilton, CT 06897
Monday, December 8, 2014   
6:00 p.m. to 8:00 p.m.         Check In at 5:30 p.m.
FREE workshop
The most important financial statement for a small business is the Cash Flow Statement, because if you run out of cash, you are out of business! The Cash Flow Statement depicts the actual amount of cash a company brings in and the actual amount of cash a company disburses in a given period of time.    In this workshop you will learn:
• The fundamentals of financial statements, with emphasis on the Cash Flow Statement.
• You will see how the three critical financial statements the P&L, Balance Sheet and Cash Flow Statement are interrelated; and how they can be used to improve your business.
Your Elevator Speech
Darien Library      1441 Post Road, Darien CT 06820
Tuesday, December 9, 2014  
 6:00 p.m. to 8:00 p.m.   Check In at 5:30 p.m.
FREE workshop
Our speaker, Stan Witkow will help you to develop a concise, compelling and memorable introduction to enhance your business opportunities.
You will learn:
• The 5 elements of a successful introduction
• Be challenged to brand yourself quickly and memorably
• Be taught how to pick up on signals from the audience
• Understand the importance of establishing and maintaining connections
Reputation Management on Social Media
Weston Library 56 Norfield Road, Weston, CT 06883
Thursday, December 11, 2014               6:00 – 8:00 pm             Registration at 5:30 pm
Have you ever used Yelp or Google reviews to pick a restaurant or a plumber? If so, you know that what is said about your business online can make the difference between gaining a customer and not getting the chance to serve them. With proper reputation management, you can make sure that even negative reviews don’t devastate your business. You will learn to:
• Understand the importance of social media as a reputation management tool
• Respond properly to positive and negative reviews of your business on social media
• Properly monitor your reputation online
Business Law 101- What You Need To Know…
New Canaan Library         151 Main Street          New Canaan, 06840
Thursday, December 11, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Business Legal issues confront entrepreneurs at all stages of the business life cycle from inception to exit.    This workshop offers historical, practical and timely topics relevant to business owners, managers, executives and investors. You will learn about:

• Court System and Alternative Dispute Resolution
• Contract Law as it pertains to business issues
• Law of agency in contractor, partner and employee relationships
• Business related torts including negligence, product liability and defamation
• Compliance with tax, employment, and regulatory environment
Setting Goals and Staying On Track
Westport Library, Westport   20 Jesup Rd, Westport, CT 06880
Tuesday, January 6, 2015          6:00pm - 9:00pm          Check in at 5:30pm
It’s easy for small business people to feel overwhelmed by day-to-day events and frustrated by their inability to achieve consistent growth. But day-to-day events can be shaped by the business owner to a far greater extent than they think. The solution lies in a 3-step process:

1. Defining clear business goals – your sales and earnings targets
2. Creating clear action plan priorities – the pathways to goal achievement
3. Setting clear measurement milestones – the feedback required to stay on track

This workshop will give you pragmatic, straightforward tools for setting meaningful goals and increasing the odds of consistently achieving them.   You will learn:

• TWhat is a goal and why goal setting is such a success driver.
• THow to set business goals utilizing market analysis, business trends, and the “SMART” approach.
• THow to cascade those goals through critical action plan priorities with clear outcomes, timing, accountabilities, and cost.
• THow to “measure what matters” and set up monthly guideposts – Key Performance Indicators (KPI’s). Specific suggestions will be made across the key business functions: Sales, Cost & Cash, Organization, Service, and Marketing.
• THow to break down your critical functions into a repeatable project management process so that timing and accountabilities are clear.
• The key components of a Monthly Business Review.
The Legal Issues of Social Media
New Canaan Library               151 Main Street                  New Canaan, 06840
Thursday, January 8, 2015       6:00 pm - 8:00 pm | check-in starts at 5:30 pm
You will learn "state of the art" answers to the most pressing questions involving social media, including:
• Do you have privacy rights when you post something on Facebook?
• Can someone post information about you online without your permission?
• Who owns a Facebook or Twitter account?
• Can you use information on someone else's Facebook page without their permission?
• Can you be sued because of something you say on Facebook or LinkedIn?
• Can you be sued if somebody else says something bad on your Facebook page?
• Can employers restrict their employees' social media activities?
• Can the Government (or a hostile person) use your social media postings as evidence against you?
• Do you have to charge sales taxes when you sell something on a social media website?

Fairfield County SCORE | 111 East Ave, Norwalk CT 06850
Phone: 203 831 0065 |